The Weekly - Here's why retailers don't want smart products on shelves.

The weekly - Here's why retailers don't want smart products on shelves

In the spring and summer bounceback as consumers emerge from their homes and head out into retail spaces, sales in the period rose 28.4% from a year ago, and were up 10.4% from 2019.

What's not clear is the margin hit on the brands they stock. With many pumping investment and energy in their online presence and e-commerce channels. Now comes the conundrum, continue to focus on these channels or push back into the high street.

Smart products using RFID offer a number of applications from embedded tags, on pack stickers in-store touchpoints and interactive retail hang tags. And the benefits range from authentication and provenience, brand loyalty and entertainment and most powerfully - one of our most popular on-pack solutions - Spring Re-order tags. A simple NFC solution applied at the point of packaging manufacturing.

When generating additional revenue, where consumers can simply re-order with the tap of a phone? Sounds great, but not for everyone. Retailers and stockists currently lose out when product point to a single e-commerce destination. What about a hybrid approach which rewards the retailer and the brand?

Where you can put re-order NFC tags onto packaging and manage the e-commerce destinations dependent on whether it's through a retailer or direct from a brand-owner e-commerce platform. Everyone wins.

Just another idea made possible with Spring.

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